Ignition /// RS

Ah, April Fools’ Day: Google is now Topeka, the excellent webcomic xkcd goes terminal, and my college announced that next year the campus will be dry (this was especially well-played because alcohol policy was in the process of being changed only yesterday). Among all these April 1st shenanigans, the 2010 New York International Auto Show pressed on, with its usual stock of interesting reveals (which I shall definitely be covering in the coming week). Toyota, however, decided that it would be the perfect day to launch two new video ad campaigns in order to increase attention for new models in its subsidiary brands. Oh, they got my attention alright…

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Storylines. If I had to pick one reason why I enjoy watching endurance races more than any other types, it’s the fact that there are so many different “stories” occurring at any given moment during the race. Such was the case at the 58th running of 12 Hours of Sebring, the grand opening to the 2010 American Le Mans Series.

Before I go into talking about this race, though, I have some definite explaining to do. No, your RSS reader is not broken, and no, I haven’t been posting to a secret part of this site: the date of the last post I made is indeed August 9, 2009. Sad thing, isn’t it? Well, I’m back now, and I have new plans and ideas for Ignition Unlimited. Believe it or not, I’ve even convinced a guest writer to occasionally drop some content on here! Amazing! I’ll go into detail about the future of IU later, because now, it’s time to talk about Sebring.

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Alright, so I’ve looked at the SUVs shown at the 2009 New York International Auto Show, and now it’s time for… everything else. Represented here are examples of speed, sluggishness, beauty, and monstrosity. Lots on the menu here (almost too much?), so shall we begin?

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Recently I started following the American Le Mans Series. As I wrote in my post about the 12 Hours of Sebring, I was amazed by the vigor and skill required in this sort of racing… but I had no idea what really goes into this, until now. Originally aired during prime time on ESPN a day before Sebring, Audi’s documentary Truth In 24 highlights the legendary victory of Audi over Peugeot in the 2008 24 Hours of Le Mans in a seemingly impossible battle. This film, narrated by Jason Statham, is truly an epic and definitely the most engaging documentary I’ve ever seen. For more of my thoughts on it, continue on into the post.

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