Ignition /// RS

Ah, April Fools’ Day: Google is now Topeka, the excellent webcomic xkcd goes terminal, and my college announced that next year the campus will be dry (this was especially well-played because alcohol policy was in the process of being changed only yesterday). Among all these April 1st shenanigans, the 2010 New York International Auto Show pressed on, with its usual stock of interesting reveals (which I shall definitely be covering in the coming week). Toyota, however, decided that it would be the perfect day to launch two new video ad campaigns in order to increase attention for new models in its subsidiary brands. Oh, they got my attention alright…

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Alright, so I’ve looked at the SUVs shown at the 2009 New York International Auto Show, and now it’s time for… everything else. Represented here are examples of speed, sluggishness, beauty, and monstrosity. Lots on the menu here (almost too much?), so shall we begin?

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With the American car industry up in flames (well, save Ford), the New York Auto Show has been really interesting this year. Foreign competitors are showing off some serious new concept and production cars, while the domestic manufacturers are putting in a last ditch effort to defend the homeland. Geneva had some weird stuff, but New York is all business. Make the jump to see what I mean.

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I love auto shows. Unfortunately, living in the Northeast means I only get out to one a year: the New England International Auto Show in Boston, which occurs each December. When I’m there, I get to praise some things, ridicule others, and just stand completely baffled by yet more. This is what I enjoy most about going to auto shows: the wide and crazy spectrum of desirability that presents itself on the show floor. Luckily, and although it’s not as great as being next to the machines in person, this same spectrum is easily identifiable when reading about and viewing photos from other shows online.

That’s why I’m going to take this opportunity to share my opinions of a couple of the key showings from the 2009 International Geneva Motor Show… because there’s a lot to share. Europe’s biggest show, which is currently open, has some of the best variation, between the awesomely beautiful and the horrifyingly ugly. Here we go.

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